Charles & Kerri Green, PO Box 894, Browns Plains, Qld, 4118
Tahitian Noni International Independent Distributor ID 2742134
ANY Questions, ANY Time, Just Ask!
Trends & Predictions – The Age of the Entrepreneur
Today we are living in times of unprecedented human growth and development with technological advancements shaping our future every day. The result is profound changes that bring with them tremendous opportunities for personal success and financial growth as consumers, markets, the way we do business and the whole concept of jobs and how we earn income, is changing before our very eyes.
The days of relying on the corporate world for financial stability and growth are over. The Age of employment and job security is gone. We have moved into the Age of self-employment and the entrepreneur. The secret today is to see yourself as self-employed no matter who writes your cheque. You need to realize that unless you purposely act now and prepare yourself to take charge of your financial future the going will get tougher in years to come. With today’s rapid changing times you must always continually be asking yourself:
* How secure am I? Am I vulnerable?
* What knowledge must I acquire? What skills must I have?
* What should I watch out for? What trends must I watch?
Why trends? Trends affect and reflect consumer behavior - trends can impact what products and services companies produce and how they market those. The trend is demographic, i.e., the birth rate of yesteryear affects the spending power of today, the Baby Boomers are the perfect example. If you want to make money, know who is spending the money and where the money is being spent. Which are the growth industries, what products, services are popular and which organizations are positioned timely to meet these needs?
Right now there are three major long-term growth industries staring us in the face. These three industries are worthy of attention because they are growing by providing solutions in response to looming problems and emerging needs of our new world. All three are in their infancy, and deserve the attention of anyone seeking to build a lucrative long-term business.
1. Wellness
2. Distribution
3. Home Based Business
There is literally an “upheaval” taking place in these industries.
Let’s take a look at them
1908 - The Motor Car Revolution
1981 - The Personal Computer Revolution
1998 - The Internet Revolution
2008 - The Wellness Revolution
The Wellness Revolution
Few people are as eminently qualified as authority in their field as Paul Zane Pilzer an Economic Advisor to two presidential administrations and leading author. Paul Zane Pilzer describes the Wellness Industry as encompassing those products and services provided proactively to ‘healthy people’ to either make them feel even healthier, look better, slow down the effects of ageing, or to prevent diseases from developing in the first place. The implications of the shift to proactive wellness are far reaching from health to beauty to food to medicine
According to Paul Zane Pilzer in the same way that the invention of the motor car and the personal computer radically changed our economy, the next trillion dollar industry in being spawned RIGHT NOW through massive scientific breakthroughs in biology and cellular biochemistry. As an ageing population increasingly seeks to stay healthy and look good, the benefits will flow to businesses that can effectively supply products and services that deliver those answers.
Why this revolution? The actions and the shortcomings of the $1 trillion (fast) food industry and the $1.5 trillion sickness (medical) industry have led to the coming revolution in wellness. In addition recent advances in technology have led to a better understanding of how human cells age and we are now close to cracking the DNA code for how we age. The cracking of this code will lead to endless new Wellness Products and Services that will drive a never-ending demand for the Wellness Industry.
Consumers everywhere will soon understand that there is a monumental connection between the food they consume today and the way their bodies will feel tonight, let alone tomorrow and will soon embrace the age-old wisdom of Hippocrates: ‘ Let food be your medicine and medicine be your food’.
The coming worldwide phenomenon of wellness is an emerging new industry that is already achieving sales of $200 billion in the US and on its way to become a $1 trillion industry in 10 years - The trillion-dollar industry of the 21st century has arrived, and it promises to revolutionize our lives and offer entrepreneurs and investors the opportunity to amass great fortunes.
However it is not all about amassing fortunes. We are interrelated in the world today and when you can give someone the gift of wellness, improving the quality of that life every day and increasing the length of that life, it’s a truly wonderful thing make no mistake.
Distribution
After two centuries of economic opportunity for the pioneers of manufacturing, we entered the age of distribution.
In the 70’s and 80’s we converted all the expensive raw materials and labor into plastics and flexible automated manufacturing processes that completely restructured the economics of retail. Take a typical $300 item; it could be anything – say, a television, camera, or dress. In the 1960’s, the manufacturing costs of this item would be $150. About 50% of the item’s cost was in manufacturing with the other 50% in distribution.
By the 90’s, the same item still sold for $300, but it was a far superior product with a great many more features – yet its manufacturing cost had fallen from $150 to $15 or $20! Now 80% to 85% of the product’s costs were in distribution; only 15% to 20% was in manufacturing. The greatest opportunities for wealth were no longer in manufacturing but in distribution.
The richest people in the world in the 1990’s were people who found better ways of distributing things, versus better ways of making things.
* Sam Walton of Walmart was the richest man in the world making his wealth in distributing things that other people made.
* Fred Smith was the most successful airline entrepreneur with its own fleet of planes and pilots - yet he didn’t fly people! The only purpose of Federal Express was to move packages: distribution – an unheard – of thought in the 70’s.
* Ross Perot was one of the wealthiest people in the world building a $3.5 billion computer company that made neither software nor hardware! What did EDS do? It distributed other people’s hardware and software.
Today the opportunities still lay in distribution however there has been a dramatic shift as the greatest opportunity for wealth awaits those who can deliver what Pilzer calls “Intellectual Distribution”. Distribution today is broken down into two functions: Physical and Intellectual.
* Physical distribution means getting the product to the consumer – Products that the consumer already knows he wants. He knows what he wants, he gets it and uses it, and there is nothing new to learn.
* Intellectual distribution is where you learn about a new product or service that you didn’t know existed before.
The opportunities for the Fred Smiths, Ross Perots, and Sam Waltons were in physical distribution. Today the great opportunities are in intellectual distribution. The truth is the great part of the physical distribution boom has already come and gone; the fortunes to be made there are largely already made.
The fortunes that will be made in the new millennium – at least in the first decade of the new millennium - will be more in intellectual distribution; educating consumers about products and services that will improve their lives, products, and services that they didn’t already know existed.
Home Based Business
Operating a business from home has become increasingly prevalent as a result of the digital revolution, outsourcing, the trend towards self-employment and the growth of services industries and the attractive benefits of reducing expensive startup costs such as leasing space, lease hold improvements, utility and phone deposits and major office equipment.
Thousands of people across the country are finding that working from home provides them with the advantages of earning an income with the flexibility to work when it is best for them and take care of family and other responsibilities that often arise throughout the work day.
The following is an extract from an article titled, “A New Breed of Professional for the New Century”
"As we turn the corner of a new millennium, a new role model is emerging for the business world. Replacing the acclaimed corporate executive of the 20th Century will be the entrepreneur of the 21st Century. In fact, it is predicted that with the advancement of technology and the World Wide Web, entrepreneurship will surface as 'the defining trend of the business world in this next century.' A new breed of professionals is emerging-professionals who are no longer satisfied with the old social mores and work ethic so prevalent at the close of the 20th century. These new professionals are putting aside their corporate ladders and replacing them with a vision that they can create a balanced work environment which offers personal growth and fulfillment, financial rewards in keeping with how they value themselves, the chance to share their wealth, and the freedom to enjoy life. Not only employees but also employers are candidates for this new form of capitalism, tired of too many sacrifices at too great a personal cost. These entrepreneurs will become the leading economic drivers-so much so that it is expected that the 21st century could well become known as 'the entrepreneurial age.'" - Yarnell
