Tahitian Noni International is currently being featured in the August
9th "Power" edition of USA’s Fortune magazine, one of the world’s
most recognised and prestigious business magazines. This means that
millions of people world-wide will read this article and be introduced
to the Tahitian Noni brand. This magazine offers an incredible opportunity
for both corporate and distributors to share our incredible story.
Not only was TNI featured with a full-page ad in the prestigious business
magazine, but Kelly Olsen, president of Tahitian Noni International, was
quoted extensively in this very positive article about the direct selling
industry.
Some excerpts from the article are found below. The magazine hits
USA newsstands on Monday, August 2, and should arrive in our market about
a week later. Make sure you pick one up so you can read the whole
article and share it with your prospects. Keep telling the story!
Talking points for our appearance in Fortune Magazine
* We’re in the USA August 9th Issue
* Arnold Schwarzenegger is on the cover
* Hits USA newsstands August 2nd
* Subscribers are getting their copies right now
* It is the Fortune "Power" issue
* We’re in a "Special Advertising Section" sponsored by the DSA (Direct
Selling Association)
* President Kelly Olsen has been quoted extensively
* We’ve got a full-page ad in the section
* We’re pleased that a major business magazine decided to write a very
positive piece on network marketing
Excerpts from the Article:
"The industry is exploding in the U.S. and in every nook and cranny
across the globe as companies recognize the value of interpersonal marketing."
"It’s an investor’s dream: an industry with steady annual growth,
healthy cash flow, high return on invested capital, and long-term prospects
for global expansion. That’s the direct-selling industry, in which independent
contractors sell products and services directly to customers, away from
a fixed retail location. And it’s used to distribute just about everything
you can imagine, from exotic fruit juices to family-friendly jewelry-making
kits."
"It’s been the best-kept secret of the business world."
*****
"‘The core of the business is driven by people making contact with individuals on a one-to-one basis,’ stated Kelly Olsen, president of Tahitian Noni International, a seller of fruit drinks using the noni fruit, based in Orem, Utah. ‘The result: industry sales keep rising steadily.’"
*****
"In fact, companies tend to expand globally within the first few years of operation. Tahitian Noni International is an example. It started moving overseas in 1997, just two years after starting up, and is now in 70 countries. ‘Now a substantial percent of revenues and profits comes from offshore sales,’ says Olsen."
*****
"Another case in point is Tahitian Noni International. When the company started, the benefits of the noni fruit were largely unknown. For that reason, Olsen and his partners felt they would have a hard time showing customers how it could improve their health. But ‘if we had an individual to go into someone’s living room and explain things, then we’d be successful,’ he says. Unlike many other direct sellers, however, Olsen is branching out into other distribution channels. Last year he launched a number of international restaurants called TAHITIAN NONI Cafés, as well as an unusual entertainment division that will produce movies in which, among other things, TAHITIAN NONI® products are prominently displayed."
*****
"Ultimately distributors’ close relationships with customers also provide a unique grassroots-marketing forum. Olsen for example, receives e-mails every day from distributors with suggestions honed from their customer contact. Those insights often lead to product changes the company might not have made otherwise. Four years ago the company introduced a concentrated extract of the noni fruit, which it packaged in a small bottle with a dropper dispenser. When distributors began relaying complaints from customers that the packaging was difficult to maneuver, Olsen decided to overhaul it. Recently the company reintroduced the product with a bigger bottle and an easier-to-use-dispenser."
*****
"It’s an empowerment story - and a powerful one, especially for women. Indeed, it’s likely to be a powerful business opportunity for investors, corporations, and independent distributors alike for a long time to come."
*****
The excerpts from the August 9th issue of Fortune Magazine
are reproduced with permission.