From the Desk of Dayle Maloney...
Here are the two classified ads I want
you to consider running in your
local papers and shoppers.
Just Launched
Be the First
EQUINE PRODUCT
of the CENTURY!
The Network Marketing
Opportunity of a Lifetime
The horse business is a multi-billion
dollar Industry. The Launch of this
revolutionary, patented, one of a
kind equine product line is the first
in history! It has top endorsements
of some of the biggest names in the
rodeo world and PhD's in the horse
industry. Who, if you understand the
importance of timing and credibility,
saddle up for the most successful
ride of your life!!!
8-year-old Company Launches
Red Hot
Equine Supplement!
* 7 Million Horses Need It!
* $100 Billion Annual Market!
* Ground Floor - Stake Your Claim
Your Number Here
Don't change one word, just add your phone
number. (Preferably a voice mail
box to take your messages 24-hours a day.)
Do you understand? Do not
change one word!
When you take the call or call the prospect
back, you can say, "This is
John Doe and I had the ad on the Equine
product in the (name of paper). Are
you interested in horses?" About 50% of
the callers will say yes and you
can tell them the story of TAHITIAN NONI™
Juice and the Equine Essentials™.
Be sure to mention the company did $2
billion in 7 years and has been one
of the fastest-growing companies in the
U.S. We out-performed the first
seven year sales of companies like Microsoft™
IBM™, Coca-Cola™,
Pepsi-Cola™, Star Bucks™ and Wall-Mart™!!!
Tell them about the research on
Equine Essentials™ and offer to send them
information. If they are really a
hot prospect, send them the Equine DVD
with the brochure on Equine
Essentials™, both available from TNI.
Some of the prospects have a horse
that is old or sick and they'll usually
sponsor on the first call so they
can get help for their horse ASAP.
Another 25% of the callers are Networkers
calling because of the thought of
working a new market with the Equine Essentials™
(a nice market). They like
the idea where seven million horses need
the product.
The other 25% are responding because they
are looking for the "New Deal"
because the ad says Ground floor - Stake
your claim. Equine Essentials™
really is a "Ground Floor" opportunity
with an eight-year-old company with
sales of $2 billion the first seven years.
Very few of the callers have
ever heard of TNI. Some have heard of
"Noni" but only one out of one
hundred know anything about TNI.
Here is the Voice Mail Script I use for the 24-hour recording.
"I want to thank you for calling about
the launch of the Equine Essentials™
for horses. This is an incredible product
being introduced into a $100
billion a year market by an 8-year-old
network marketing company that has
already paid out more than $1 billion
in commissions with it's current
product line. Please, let me send you
a free, no-obligation packet of
information to look at in the privacy
of your own home. So very slowly,
leave your name, address, phone number
and e-mail if you have one after the
beep. And please, slowly, spell out any
unusual words or names. Fortunes
will be made with Equine Essentials™ so
don't let it pass you by! Thanks
for calling, have a great day and here
is the beep"
Again, don't change one word as this message
works! I always call them
before I send the free info to verify
their address and to check the
"temperature" as to how "hot" the prospect
is. I determine what I send them
by how they respond on the telephone.
Go for the close on the first call,
as the initial investment is under $200.
Don't ask them if they want to get
in - Tell them to get in! If you do send
them info, don't forget to do the
follow-up and follow-thru.
The next topic of this Newsletter is, "Shows
and Fairs -- How to be
Successful With Your Booth." You need
the Company Banner and posters to
dress up your booth. Don't put tables
across the front of your booth -
leave it open so people can walk in. Have
a nice TAHITIAN NONI™ Juice
display featuring the spring bottle holder
and shot glasses. Have chairs so
prospects can sit down. Only give a COLD
sample to qualified prospects.
Have 3-ounce paper cups but only put in
½ ounce of juice at the most.
Go for the close - have your cell phone
in the booth so you can call the
application in and also have them fill
out the Distributor Application and
give them their copy. Go for two cases
on the first order so they receive a
20% personal rebate check right away.
(A "his" bottle and a "hers" bottle.)
For handout information, we use the Eye
on Tahitian Noni, Wellness Report
Vol. 50-No. 1 and Health Newspaper Vol.
6-No. 3. For cassette tapes, we
use "Why Noni?", "Doctors Speak
Out", and Dr. John Roberts, "TAHITIAN
NONI™ Juice Can Change Your life."
In the booth we also have Dr. Solomon's
booklet, "TAHITIAN NONI™ Juice:
How Much How Often and For What," Testinonial
booklets, incc.org
testimonials, and the "2003 Physicians
Desk Reference" for credibility.
We also have "Tradewinds" Magazines, but
only for qualified "Hot"
prospects. The 2004 record stands at 12
new auto-ship distributors
sponsored in a 3-day show. Most shows,
if displayed and staffed
correctly, will net 4-7 new auto-ship
distributors, plus you will also sell
several cases of juice. You will also
sponsor additional new distributors
in the follow-up and follow-thru.
Dayle Maloney