Subject: North American Update from Kelly Olsen
Date: Fri, 05 Dec 2003 01:40:38 +1000
North American Update
November 2003
Ia’Orana North American Leaders:
We have completed 10 months of 2003 and it has been quite a year. I wanted to
take a minute to report to you, specifically of our performance in the US and
Canada.
First, let me tell you that we have a perfect record going. We have surpassed
our 2002 numbers for the US and Canada every month this year. We have seen our
sales numbers in both markets reach new historic highs. Looking at our sales
gains regionally, I can tell you that we break the US market into 6 regions:
Pacific
Mountain West
Mid West
Mid East
North East
South East
Each of the 6 regions has increased over 2002 sales. This news is particularly
good as it indicates that our growth is not localized to one region but is more
widespread. It indicates that our activity levels are steadily growing.
Of particular note in Canada is the increase in Quebec over 2002. Quebec seems
to be a major force in fueling our growth in Canada.
Some trends that you may find interesting:
1. The regions serviced by our new sales offices set the pace for the rest of
the country in terms of sales performance and Case AutoShip participation and
retention. This gives us great confidence in looking to the future to open
additional facilities like these.
2. Our business is very diverse, in terms of ethnicity, geography and gender.
I have never seen a networking business cut across so many different demographic
lines. This indicates that our business is finding a home in nearly every
segment of our society and market.
3. The Legend of Johnny Lingo had a tremendous impact on our activity levels
since the end of August. We can track activity levels in those cities where
distributors have been most active in supporting Johnny Lingo. There is no
doubt of the impact this project has had on our business.
4. Tahiti Trim Plan 40. Fact: Sales in our nutritional product category,
which includes all ingestible products, has doubled this year over last in
dollar value. I can tell you that this is a very rare accomplishment and one
that will give us great momentum going into next year.
5. AutoShip participation has increased steadily throughout the year. AutoShip
is the foundation of our marketing plan and income plan. Watching the trends
point steadily upward is a very positive sign showing that we can expect this
growth pattern to continue. Sometimes we see sporadic growth when businesses
are not built properly. Our data shows an increasing base of active Case
AutoShip distributors.
Now, as the year draws to a close, let me encourage you to keep your activity
levels up. Soon I will be sharing with you important information about our
plans for 2004. This report will include information on new sales offices, new
worldwide markets, new brand-building projects, and specific information about
our International Leadership Conference.
You know, every once in a while I receive an e-mail from a distributor about a
competitor company, and the inquiry comes to me in the form of an implied
question: what is our strategy regarding competition? My answer is simple. We
do not attack any company but we beat every one up mercilessly in the
marketplace. We grow. We expand. We perform. There is no rebuttal to that.
Interesting that some time ago a trusted friend who was gifted shares of
Morinda, Inc. in the very early days became greedy, sold his shares back to the
Founders, and went off to start his own company. He claimed ownership to what
was ours and his business ultimately failed. Interesting, also, that a little
over a year ago we had to fire 5 trusted employees for dishonest practices.
They started their own company in direct competition with us, copying us in
nearly every detail. Our response to these interesting events . . . we have
grown every month, each month larger than the last. In fact, the pace of our
growth this past 12 months has increased in strength every month. I recently
viewed a video of a competitor claiming that they were the first to know about
noni. The fact that they could lie with such a straight face blew me away. Our
response? We are growing. We are doing new things. We are expanding. I would
hate to compete with us.
The dogs bark, but the caravan continues to move on, and on and on. On behalf
of Kerry, Kim, John, Stephen, and myself, I extend to you the best wishes for
your success.
All the best,
Kelly Olsen
President, Tahitian Noni International
--
Charles & Kerri Green
http://gold.nonilead.com
"ANY Questions, ANY Time, Just Ask!"