Subject: Offline Promotions For Your Home Business
Date: Mon, 22 Mar 2004 21:54:32 +1000
Offline Promotions For Your Home Business
by Dirk Wagner
Promoting your home business is obviously one of the most
important aspects in terms of becoming successful. The internet
is full of opportunities where you can advertise your business.
But, what about offline advertising?
Offline advertising is often one of the most overlooked ways of
advertising for internet based home businesses. Let’s examine
some ways you can use offline promotions to better advertise your
home business.
Create Flyers
This is a great way to get the family involved in your home
business! Using your computer, you can create attractive looking
flyers that you can get your kids or spouse to help you hand out
at the local mall, post on billboards at the shopping market or
place on car windshields in parking lots. You just have to be
creative. This is a very inexpensive form of advertising for your
home business, and can be fun when you get the family involved.
Business Cards
This is a relatively cheap way of promoting your home business.
You can find companies that can make your custom business cards
for you, for very little money. Some companies I have dealt with
will give as many as 250 free (excluding shipping charges), the
only draw backs are they use the back of your cards to put there
own business logo and usually the selection is limited compared
to paid or premium business cards. Still a very good way to
promote. You can leave your business cards around for people to
find, leave a stack by payphones, in restaurants, in mailings to
your customers. You can even save more money creating your own
business cards with your home computer.
Bumper stickers/T-Shirts
Another very inexpensive way to promote your home business
offline is by making up bumper stickers and/or t-shirts. This is
a great way to get the word out about your product and/or
service. Just give them away to everyone that wants one.
Calendars
These are great to give away as free gifts to potential
customers. Other promotional items may include coffee mugs,
key chains, magnets, pens, etc.
Sponsorship
Sponsor a youth athletic team, or give away free prizes at a golf
tournament. Every organization is looking for sponsorship of some
sort, create a plan of what you are willing to do to sponsor a
organization.
Media
Using the media is a great way to promote. If you can afford it,
doing a radio or television spot can bring in a ton of potential
clients to your product and/or service. Classified ads in your
daily newspaper is also a great way to promote your business. You
may also consider sending out a press release to the editor of
your newspaper about your home business.
Direct Mail
You can purchase or rent mailing lists to send out promotional
material about your product and/or service.
Networking
Unless you never leave the house, networking within your
community is a great way to let other’s know about your business.
You can join in community groups, chamber of commerce, kids
school functions etc.
Word of Mouth
Still one of the best ways to let it be known that you have your
own business. Talk about your business and website as often as
you can. Encourage other family members and clients to do the
same.
There are many ways to advertise your home business both online
and off. For best results you really should be using both forms
of advertising.
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Dirk Wagner is CEO and owner of http://team4success.biz and the
free, easy to install #1 home business toolbar with automated
updates.A website dedicated to helping the home-based business
entrepreneur start and succeed with there very own home-based
business.
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Charles & Kerri Green
http://gold.nonilead.com
"ANY Questions, ANY Time, Just Ask!"